International Student Mobility and Access to Higher Education
378
Shkoler, Or.
International Student Mobility and Access to Higher Education [electronic resource] / by Or Shkoler, Edna Rabenu, Paul M.W. Hackett, Paul M. Capobianco. - 1st ed. 2020. .- Cham :: : , 2020., .- XIII, 239 p. 12 illus., 11 illus. in color., online resource. -ISBN 9783030441395
- Marketing and Communication in Higher Education
- SpringerLink (Online service), - Marketing and Communication in Higher Education .
1. Defining international student mobility and higher education -- 2. Background and characteristics of international student mobility and access to higher education -- 3. The reasons for international student mobility -- 4. Marketing standpoints of international students -- 5. Recommendations and remedies.
This book offers a comprehensive look into issues and trends driving international student mobility as the phenomenon becomes increasingly prevalent worldwide. Chapters first present an expanded definition of student mobility in the context of internationalization and go on to discuss the underlying motivations, issues, and challenges students face in attaining successful outcomes. The authors employ marketing concepts to illustrate ideas and recommendations for better attracting and integrating international students into academic institutions abroad with the goal of greater satisfaction for students and improved profitability for the universities they attend.
10.1007/978-3-030-44139-5 doi
Higher education.
Branding (Marketing).
School management and organization.
School administration.
Higher Education.
Branding.
Administration, Organization and Leadership.
LB2300-2799.3
378
Shkoler, Or.
International Student Mobility and Access to Higher Education [electronic resource] / by Or Shkoler, Edna Rabenu, Paul M.W. Hackett, Paul M. Capobianco. - 1st ed. 2020. .- Cham :: : , 2020., .- XIII, 239 p. 12 illus., 11 illus. in color., online resource. -ISBN 9783030441395
- Marketing and Communication in Higher Education
- SpringerLink (Online service), - Marketing and Communication in Higher Education .
1. Defining international student mobility and higher education -- 2. Background and characteristics of international student mobility and access to higher education -- 3. The reasons for international student mobility -- 4. Marketing standpoints of international students -- 5. Recommendations and remedies.
This book offers a comprehensive look into issues and trends driving international student mobility as the phenomenon becomes increasingly prevalent worldwide. Chapters first present an expanded definition of student mobility in the context of internationalization and go on to discuss the underlying motivations, issues, and challenges students face in attaining successful outcomes. The authors employ marketing concepts to illustrate ideas and recommendations for better attracting and integrating international students into academic institutions abroad with the goal of greater satisfaction for students and improved profitability for the universities they attend.
10.1007/978-3-030-44139-5 doi
Higher education.
Branding (Marketing).
School management and organization.
School administration.
Higher Education.
Branding.
Administration, Organization and Leadership.
LB2300-2799.3
378