The Promotion of Education (Record no. 101759)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04006nam a22005775i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 978-3-030-25300-4 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DE-He213 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210116083902.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr nn 008mamaa |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191102s2019 gw | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783030253004 |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.1007/978-3-030-25300-4 |
| Source of number or code | doi |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | МУБИС |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | LB1-3640 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | VSK |
| Source | bicssc |
| Subject category code | EDU000000 |
| Source | bisacsh |
| Subject category code | VSK |
| Source | thema |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 370 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Harwood, Valerie. |
| Relator term | author. |
| Relationship | aut |
| -- | http://id.loc.gov/vocabulary/relators/aut |
| 245 14 - TITLE STATEMENT | |
| Title | The Promotion of Education |
| Medium | [electronic resource] : |
| Remainder of title | A Critical Cultural Social Marketing Approach / |
| Statement of responsibility, etc. | by Valerie Harwood, Nyssa Murray. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. 2019. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Cham : |
| Name of producer, publisher, distributor, manufacturer | |
| -- | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XVII, 310 p. 14 illus., 13 illus. in color. |
| Other physical details | online resource. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS | |
| File type | text file |
| Encoding format | |
| Source | rda |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1. Involving the critical and the cultural in promoting education -- Chapter 2. Appreciating, understanding and respecting the cultural and social contexts of learning -- Chapter 3. A critical cultural approach to social marketing? -- Chapter 4. Engaging a critical and cultural emphasis to create a campaign that promotes education -- Chapter 5. The Lead My Learning campaign -- Chapter 6. Describing the critical cultural social marketing approach used in the Lead My Learning campaign -- Chapter 7. Analysing and reviewing the critical cultural social marketing approach used in Lead My Learning -- Chapter 8. A critical cultural social marketing approach. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book introduces critical cultural social marketing and adapts these techniques for use in the promotion of educational futures in communities and places where there is educational disadvantage. An approach that builds on the discipline of social marketing, the authors describe the promotion of education as underpinned by a commitment to understanding the effects of difficult experiences with institutions such as schools, as well as the diversity of learning. Involving the critical in promoting education means it is possible to be alert to the impacts of institutional education, while involving the cultural means we are forced to appreciate and connect with learning in all its diversity. The authors draw upon examples from Lead My Learning, an education promotion campaign produced using a critical cultural social marketing approach. In doing so, they provide a detailed account of new ways to promote education. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Education. |
| Topical term or geographic name entry element | Educational sociology. |
| Topical term or geographic name entry element | Higher education. |
| Topical term or geographic name entry element | Educational sociology . |
| Topical term or geographic name entry element | Education and sociology. |
| Topical term or geographic name entry element | Motivation research (Marketing). |
| Topical term or geographic name entry element | Popular Science in Education. |
| Authority record control number or standard number | https://scigraph.springernature.com/ontologies/product-market-codes/Q28000 |
| Topical term or geographic name entry element | Sociology of Education. |
| Authority record control number or standard number | https://scigraph.springernature.com/ontologies/product-market-codes/O29000 |
| Topical term or geographic name entry element | Higher Education. |
| Authority record control number or standard number | https://scigraph.springernature.com/ontologies/product-market-codes/O36000 |
| Topical term or geographic name entry element | Sociology of Education. |
| Authority record control number or standard number | https://scigraph.springernature.com/ontologies/product-market-codes/X22070 |
| Topical term or geographic name entry element | Consumer Behavior. |
| Authority record control number or standard number | https://scigraph.springernature.com/ontologies/product-market-codes/513060 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Murray, Nyssa. |
| Relator term | author. |
| Relationship | aut |
| -- | http://id.loc.gov/vocabulary/relators/aut |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | SpringerLink (Online service) |
| 773 0# - HOST ITEM ENTRY | |
| Title | Springer Nature eBook |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Printed edition: |
| International Standard Book Number | 9783030252991 |
| Relationship information | Printed edition: |
| International Standard Book Number | 9783030253011 |
| Relationship information | Printed edition: |
| International Standard Book Number | 9783030253028 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://doi.org/10.1007/978-3-030-25300-4">https://doi.org/10.1007/978-3-030-25300-4</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Цахим хувилбартай гадаад ном |
No items available.