A Cross-Cultural Study of Commercial Media Discourses (Record no. 102126)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04082nam a22005055i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 978-981-15-8617-0 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DE-He213 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210301013428.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr nn 008mamaa |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201020s2020 si | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789811586170 |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.1007/978-981-15-8617-0 |
| Source of number or code | doi |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | МУБИС |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P129-138.7222 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | CB |
| Source | bicssc |
| Subject category code | LAN009000 |
| Source | bisacsh |
| Subject category code | CB |
| Source | thema |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 418 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Yang, Wenhui. |
| Relator term | author. |
| Relationship | aut |
| -- | http://id.loc.gov/vocabulary/relators/aut |
| 245 12 - TITLE STATEMENT | |
| Title | A Cross-Cultural Study of Commercial Media Discourses |
| Medium | [electronic resource] : |
| Remainder of title | From the Perspective of Cognitive Semantics / |
| Statement of responsibility, etc. | by Wenhui Yang. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. 2020. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Singapore : |
| Name of producer, publisher, distributor, manufacturer | |
| -- | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XIII, 157 p. 37 illus., 1 illus. in color. |
| Other physical details | online resource. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS | |
| File type | text file |
| Encoding format | |
| Source | rda |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1 Introduction -- Chapter 2 News Discourse and Cognitive Studies -- Chapter 3 Research Design -- Chapter 4 The Cognitive Metaphorical Mapping in Commercial Media News Reports -- Chapter 5 The Image Schemas in Football Player Transfer News (FPTN) -- Chapter 6 The Cognitive Stance in Corporate Statements on Commodities (CSC) -- Chapter 7 Cross-cultural Comparison of Cognitive Semantics in Commercial Discourses -- Chapter 8 Conclusion. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book decodes commercial news discourses from the perspective of cognitive semantics. It attaches considerable importance to the bodily experientialism and linguistic embodiment advocated in discourse analysis and cognitive linguistics and explores the complex yet thought-provoking correlation between overt language and covert cognition by focusing on contrastive analyses of metaphors, image schemas, and stance markers in texts. On the basis of the analyses, the author discusses the linguistic applications, lexical devices and personal experiences, along with their embodied mechanisms, revealing the linguistic strategies, embodied cognitive linguistic actions and constructive thoughts used in media discourses on product promotion, human resources deployment, and commodity problem resolution. In turn, this sheds light on how linguistic selections and cognitive mechanisms are used in composing media news and on how public cognition on certain social and business issues might be framed. The combination of cognitive semantics and commercial discourse analysis offers comprehensive and rewarding insights into the cross-cultural research of both cognitive actions and linguistic behavior reflected in news reports and highlights the correlation between the use of wording and cognitive construction in discourses, which broadens the scope of discourse analysis, cognitive linguistics, applied linguistics, and sociolinguistics. Further, the use of analytical measures and the effective integration of discourse analysis and cognitive semantics lend the book additional analytical authenticity, providing an empirical foundation for cross-cultural communication studies. . |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Applied linguistics. |
| Topical term or geographic name entry element | Communication. |
| Topical term or geographic name entry element | Social sciences. |
| Topical term or geographic name entry element | Applied Linguistics. |
| Authority record control number or standard number | https://scigraph.springernature.com/ontologies/product-market-codes/N13000 |
| Topical term or geographic name entry element | Media and Communication. |
| Authority record control number or standard number | https://scigraph.springernature.com/ontologies/product-market-codes/412010 |
| Topical term or geographic name entry element | Social Sciences, general. |
| Authority record control number or standard number | https://scigraph.springernature.com/ontologies/product-market-codes/X00000 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | SpringerLink (Online service) |
| 773 0# - HOST ITEM ENTRY | |
| Title | Springer Nature eBook |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Printed edition: |
| International Standard Book Number | 9789811586163 |
| Relationship information | Printed edition: |
| International Standard Book Number | 9789811586187 |
| Relationship information | Printed edition: |
| International Standard Book Number | 9789811586194 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://doi.org/10.1007/978-981-15-8617-0">https://doi.org/10.1007/978-981-15-8617-0</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Цахим хувилбартай гадаад ном |
No items available.