000 04082nam a22005055i 4500
001 978-981-15-8617-0
003 DE-He213
005 20210301013428.0
007 cr nn 008mamaa
008 201020s2020 si | s |||| 0|eng d
020 _a9789811586170
024 7 _a10.1007/978-981-15-8617-0
_2doi
040 _cМУБИС
050 4 _aP129-138.7222
072 7 _aCB
_2bicssc
072 7 _aLAN009000
_2bisacsh
072 7 _aCB
_2thema
082 0 4 _a418
_223
100 1 _aYang, Wenhui.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
245 1 2 _aA Cross-Cultural Study of Commercial Media Discourses
_h[electronic resource] :
_bFrom the Perspective of Cognitive Semantics /
_cby Wenhui Yang.
250 _a1st ed. 2020.
264 1 _aSingapore :
_bSpringer Singapore :
_bImprint: Springer,
_c2020.
300 _aXIII, 157 p. 37 illus., 1 illus. in color.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _aChapter 1 Introduction -- Chapter 2 News Discourse and Cognitive Studies -- Chapter 3 Research Design -- Chapter 4 The Cognitive Metaphorical Mapping in Commercial Media News Reports -- Chapter 5 The Image Schemas in Football Player Transfer News (FPTN) -- Chapter 6 The Cognitive Stance in Corporate Statements on Commodities (CSC) -- Chapter 7 Cross-cultural Comparison of Cognitive Semantics in Commercial Discourses -- Chapter 8 Conclusion.
520 _aThis book decodes commercial news discourses from the perspective of cognitive semantics. It attaches considerable importance to the bodily experientialism and linguistic embodiment advocated in discourse analysis and cognitive linguistics and explores the complex yet thought-provoking correlation between overt language and covert cognition by focusing on contrastive analyses of metaphors, image schemas, and stance markers in texts. On the basis of the analyses, the author discusses the linguistic applications, lexical devices and personal experiences, along with their embodied mechanisms, revealing the linguistic strategies, embodied cognitive linguistic actions and constructive thoughts used in media discourses on product promotion, human resources deployment, and commodity problem resolution. In turn, this sheds light on how linguistic selections and cognitive mechanisms are used in composing media news and on how public cognition on certain social and business issues might be framed. The combination of cognitive semantics and commercial discourse analysis offers comprehensive and rewarding insights into the cross-cultural research of both cognitive actions and linguistic behavior reflected in news reports and highlights the correlation between the use of wording and cognitive construction in discourses, which broadens the scope of discourse analysis, cognitive linguistics, applied linguistics, and sociolinguistics. Further, the use of analytical measures and the effective integration of discourse analysis and cognitive semantics lend the book additional analytical authenticity, providing an empirical foundation for cross-cultural communication studies. .
650 0 _aApplied linguistics.
650 0 _aCommunication.
650 0 _aSocial sciences.
650 1 4 _aApplied Linguistics.
_0https://scigraph.springernature.com/ontologies/product-market-codes/N13000
650 2 4 _aMedia and Communication.
_0https://scigraph.springernature.com/ontologies/product-market-codes/412010
650 2 4 _aSocial Sciences, general.
_0https://scigraph.springernature.com/ontologies/product-market-codes/X00000
710 2 _aSpringerLink (Online service)
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
_z9789811586163
776 0 8 _iPrinted edition:
_z9789811586187
776 0 8 _iPrinted edition:
_z9789811586194
856 4 0 _uhttps://doi.org/10.1007/978-981-15-8617-0
942 _2ddc
_cEBOOK
999 _c102126
_d102126