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001 978-3-030-58551-8
003 DE-He213
005 20210301015426.0
007 cr nn 008mamaa
008 201101s2020 gw | s |||| 0|eng d
020 _a9783030585518
024 7 _a10.1007/978-3-030-58551-8
_2doi
040 _cМУБИС
050 4 _aP40-40.5
072 7 _aCFB
_2bicssc
072 7 _aLAN009000
_2bisacsh
072 7 _aCFB
_2thema
082 0 4 _a306.44
_223
245 1 0 _aExploring Business Language and Culture
_h[electronic resource] /
_cedited by Urszula Michalik, Paweł Zakrajewski, Iwona Sznicer, Anna Stwora.
250 _a1st ed. 2020.
264 1 _aCham :
_bSpringer International Publishing :
_bImprint: Springer,
_c2020.
300 _aXV, 274 p. 20 illus., 15 illus. in color.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aSecond Language Learning and Teaching,
_x2193-7648
505 0 _a1.Business English Today: The Need for Intercultural Approach -- 2.Millennials as second language users. The analysis of communication patterns employed for L1 and L2 interactions -- 3.Managing prosumption in university education – case study approach -- 4.The lack of business experience vs. the lack of appropriate linguistic background in business English teaching context -- 5.Generational Values and Generational Confrontations: Ethical Challenges in the Light of Contemporary Economic and Social Trends -- 6.National Responsibility: The Missing Element of Business Ethics -- 7. Online Word of Mouth as a Source of Employment Information: A Comparative Analysis of the Language of Values in Employee Reviews and Testimonials -- 8.The Clash between Polish and Chinese business etiquette trends. The differences, similarities and misunderstandings -- 9.Naming the Weapon: A study of UK and USA Tank Names -- 10. Dimensions of communication in international teams -- 11. Socializing at work - an investigation of small talk phenomenon in the workplace: a questionnaire study -- 12. Sociopragmatic and strategic functions of humour in intercultural business contexts -- 13. Business and academic cultures in contact: Some insights from academic communication practices and research -- 14. Always Be Closing: An ABC of Business in English Language Feature Films -- 15. The Language of M – a Female Manager (as Played by Judi Dench). .
520 _aThis book aims to present the results of research in the sphere of business language and culture, as well as the experience of pedagogical staff and practitioners concerned with broadly understood business. The highly complex nature of contemporary business environment, approached from both the theoretical and practical standpoint, does not cease to prove that research into business studies cannot be dissociated from the cultural and linguistic context. The chapters included in this book were contributed by academics and practitioners alike, which offers a balanced approach to the topic and ensures high levels of diversity together with an undeniable homogeneity. They were gathered with a view to show various aspects of business language, perceived both as a medium of communication and as a subject of research and teaching. They are concerned with business culture as well, including business ethics and representations of business in popular culture. Owing to its multidisciplinary approach, the book presents a roadmap towards successful functioning in business settings, highlighting such issues as education for business purposes, the study of language used in business contexts, the aspects of cross-cultural communication, as well as ethical behaviour based upon different values in multicultural business environments. Given its multifarious character, the book surely appeals not only to academics, but also to the interested laymen and students who wish to expand their knowledge of business studies and related phenomena.
650 0 _aSociolinguistics.
650 0 _aTeaching.
650 0 _aCommunication.
650 0 _aCulture—Study and teaching.
650 1 4 _aSociolinguistics.
_0https://scigraph.springernature.com/ontologies/product-market-codes/N44000
650 2 4 _aTeaching and Teacher Education.
_0https://scigraph.springernature.com/ontologies/product-market-codes/O31000
650 2 4 _aCommunication Studies.
_0https://scigraph.springernature.com/ontologies/product-market-codes/X28000
650 2 4 _aRegional and Cultural Studies.
_0https://scigraph.springernature.com/ontologies/product-market-codes/411000
700 1 _aMichalik, Urszula.
_eeditor.
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
700 1 _aZakrajewski, Paweł.
_eeditor.
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
700 1 _aSznicer, Iwona.
_eeditor.
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
700 1 _aStwora, Anna.
_eeditor.
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
710 2 _aSpringerLink (Online service)
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
_z9783030585501
776 0 8 _iPrinted edition:
_z9783030585525
776 0 8 _iPrinted edition:
_z9783030585532
830 0 _aSecond Language Learning and Teaching,
_x2193-7648
856 4 0 _uhttps://doi.org/10.1007/978-3-030-58551-8
942 _2ddc
_cEBOOK
999 _c102271
_d102271