000 03932nam a22005775i 4500
001 978-3-030-35936-2
003 DE-He213
005 20210303083621.0
007 cr nn 008mamaa
008 200207s2020 gw | s |||| 0|eng d
020 _a9783030359362
024 7 _a10.1007/978-3-030-35936-2
_2doi
040 _cМУБИС
050 4 _aLC5225.A75
050 4 _aLB2822.75
072 7 _aJNKD
_2bicssc
072 7 _aEDU011000
_2bisacsh
072 7 _aJNDH
_2thema
082 0 4 _a371.26
_223
100 1 _aLeong, Pamela.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
245 1 0 _aRating Professors Online
_h[electronic resource] :
_bHow Culture, Technology, and Consumer Expectations Shape Modern Student Evaluations /
_cby Pamela Leong.
250 _a1st ed. 2020.
264 1 _aCham :
_bSpringer International Publishing :
_bImprint: Palgrave Macmillan,
_c2020.
300 _aXVI, 192 p. 2 illus. in color.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aMarketing and Communication in Higher Education
505 0 _a1. Introduction -- 2. Technology, Social Media, and Consumer Expectations -- 3. Body Politics in Cyberspace: When the Physical Body of the Subject Under Review Matters in Online Evaluations -- 4. Manifestations of Sex and Gender on Web-Based Platforms -- 5. Discrimination Based on Nationality, Race, and Ethnicity on Web-Based Platforms -- 6. Student Evaluations Gone Wild: Rants and the Mixed Bag of Nuts -- 7. Manifestations of "the Ideal" in Cyberspace -- 8. Culture, Anonymity, and Consumer Expectations: The Challenges of Modern Rating Systems in the Age of Social Media. .
520 _aThis book explores the emerging trends and patterns in online student evaluations of teaching and how online reviews have transformed the teacher-student relationship as developments in technology have altered consumer behaviors. While consumers at large rely more and more on web-based platforms to purchase commercial products and services, they also make highly personal decisions regarding the choice of service providers in health care, higher education, and other industries. The chapters assess the challenges that web-based platforms such as RateMyProfessors.com pose for service providers in higher education and other industries, and the role of these online consumer review sites in driving consumer expectations. In framing her argument, the author considers the validity of online rating systems and the credibility and trustworthiness of online consumer reviewers. She also evaluates cultural trends that play a role in perpetuating systems of inequality such as racism, sexism, and ageism in online consumer reviews.
650 0 _aAssessment.
650 0 _aEducational sociology .
650 0 _aEducation and sociology.
650 0 _aSocial media.
650 0 _aTeaching.
650 1 4 _aAssessment, Testing and Evaluation.
_0https://scigraph.springernature.com/ontologies/product-market-codes/O33000
650 2 4 _aSociology of Education.
_0https://scigraph.springernature.com/ontologies/product-market-codes/X22070
650 2 4 _aSocial Media.
_0https://scigraph.springernature.com/ontologies/product-market-codes/412020
650 2 4 _aTeaching and Teacher Education.
_0https://scigraph.springernature.com/ontologies/product-market-codes/O31000
710 2 _aSpringerLink (Online service)
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
_z9783030359355
776 0 8 _iPrinted edition:
_z9783030359379
776 0 8 _iPrinted edition:
_z9783030359386
830 0 _aMarketing and Communication in Higher Education
856 4 0 _uhttps://doi.org/10.1007/978-3-030-35936-2
942 _2ddc
_cEBOOK
999 _c102281
_d102281