| 000 | 03426nam a22005775i 4500 | ||
|---|---|---|---|
| 001 | 978-3-030-44139-5 | ||
| 003 | DE-He213 | ||
| 005 | 20210304012622.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 200401s2020 gw | s |||| 0|eng d | ||
| 020 | _a9783030441395 | ||
| 024 | 7 |
_a10.1007/978-3-030-44139-5 _2doi |
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| 040 | _cМУБИС | ||
| 050 | 4 | _aLB2300-2799.3 | |
| 072 | 7 |
_aJNM _2bicssc |
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| 072 | 7 |
_aEDU015000 _2bisacsh |
|
| 072 | 7 |
_aJNM _2thema |
|
| 082 | 0 | 4 |
_a378 _223 |
| 100 | 1 |
_aShkoler, Or. _eauthor. _4aut _4http://id.loc.gov/vocabulary/relators/aut |
|
| 245 | 1 | 0 |
_aInternational Student Mobility and Access to Higher Education _h[electronic resource] / _cby Or Shkoler, Edna Rabenu, Paul M.W. Hackett, Paul M. Capobianco. |
| 250 | _a1st ed. 2020. | ||
| 264 | 1 |
_aCham : _bSpringer International Publishing : _bImprint: Palgrave Macmillan, _c2020. |
|
| 300 |
_aXIII, 239 p. 12 illus., 11 illus. in color. _bonline resource. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _bPDF _2rda |
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| 490 | 1 | _aMarketing and Communication in Higher Education | |
| 505 | 0 | _a1. Defining international student mobility and higher education -- 2. Background and characteristics of international student mobility and access to higher education -- 3. The reasons for international student mobility -- 4. Marketing standpoints of international students -- 5. Recommendations and remedies. | |
| 520 | _aThis book offers a comprehensive look into issues and trends driving international student mobility as the phenomenon becomes increasingly prevalent worldwide. Chapters first present an expanded definition of student mobility in the context of internationalization and go on to discuss the underlying motivations, issues, and challenges students face in attaining successful outcomes. The authors employ marketing concepts to illustrate ideas and recommendations for better attracting and integrating international students into academic institutions abroad with the goal of greater satisfaction for students and improved profitability for the universities they attend. | ||
| 650 | 0 | _aHigher education. | |
| 650 | 0 | _aBranding (Marketing). | |
| 650 | 0 | _aSchool management and organization. | |
| 650 | 0 | _aSchool administration. | |
| 650 | 1 | 4 |
_aHigher Education. _0https://scigraph.springernature.com/ontologies/product-market-codes/O36000 |
| 650 | 2 | 4 |
_aBranding. _0https://scigraph.springernature.com/ontologies/product-market-codes/513070 |
| 650 | 2 | 4 |
_aAdministration, Organization and Leadership. _0https://scigraph.springernature.com/ontologies/product-market-codes/O17000 |
| 700 | 1 |
_aRabenu, Edna. _eauthor. _4aut _4http://id.loc.gov/vocabulary/relators/aut |
|
| 700 | 1 |
_aHackett, Paul M.W. _eauthor. _4aut _4http://id.loc.gov/vocabulary/relators/aut |
|
| 700 | 1 |
_aCapobianco, Paul M. _eauthor. _4aut _4http://id.loc.gov/vocabulary/relators/aut |
|
| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer Nature eBook | |
| 776 | 0 | 8 |
_iPrinted edition: _z9783030441388 |
| 776 | 0 | 8 |
_iPrinted edition: _z9783030441401 |
| 776 | 0 | 8 |
_iPrinted edition: _z9783030441418 |
| 830 | 0 | _aMarketing and Communication in Higher Education | |
| 856 | 4 | 0 | _uhttps://doi.org/10.1007/978-3-030-44139-5 |
| 942 |
_2ddc _cEBOOK |
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| 999 |
_c102364 _d102364 |
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